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NBA 6600

Course information provided by the Courses of Study 2014-2015.

Most large companies and many medium-sized firms regularly undertake projects intended to help address urgent social and environmental concerns. These initiatives, commonly viewed as efforts in "corporate social responsibility" (CSR), stem from the growing conviction-among senior executives as well as other stakeholders-that business must be "part of the solution" of problems that threaten communities and even the planet itself. At the same time, corporations are not charities, and corporate managers must strive (within legal and ethical constraints) to serve the interests of shareholders. Consequently, firms that engage in CSR must find ways to meet social needs and protect the natural environment that are in line with the companies' strategic goals. Drawing from the recent literature on CSR, this course uses articles and book excerpts to acquaint students with current ideas and best practices in the field. The readings are generally supplemented by at least one guest speaker from a leading corporate practitioner of CSR. Class discussion of case studies gives students the chance to analyze CSR challenges confronted by specific companies and to identify and critically evaluate possible responses to those challenges. A final project, assigned to two-person teams, entails students' developing recommendations-supported by detailed analysis-for a particular company in its pursuit of "strategic CSR."

When Offered Fall.

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Enrollment Information
Seven Week - Second. 

  • 15374NBA 6600  LEC 001

  • 1.5 Credits Grade(GRV)

  • **JOHNSON, GRAD AND UG SENIORS ONLY** Add/Drop Dates: Johnson Students August 11th thru September 9th with an additional Add/Drop period beginning October 15th at 8:00am to October 21st at 4:00pm. Non-Johnson Students: October 20th at 8:00am to October 21st at 4:00pm. You may add or drop a second-half class after October 21st with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after October 28th you will also receive a "W" on your transcript in addition to the late fees. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Non-Johnson students must see their college registrar regarding policies connected with adding/dropping a second half Johnson School class. A petition may be required.