NBA 6340

Course information provided by the Courses of Study 2014-2015.

The course is aimed at managers who are interested in pursuing activities in CRM built around the notion of customer centricity. The principal objectives of the course are to emphasize how CRM can help accomplish strategic initiatives and improve firm profitability, to develop essential skills using the statistics program, and to implement strategic initiatives in CRM. Students will be exposed to the practical side of CRM through case studies and hands-on exercises.

When Offered Spring.

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Enrollment Information

  • 13069NBA 6340  LEC 001

  • 3 Credits GradeNoAud

  • GM and Grad Students Only. UG Seniors by permission only. Non-Johnson students may add themselves to the waitlists during the enrollment periods, however Johnson Students have priority into the classes and non-Johnsons will be enrolled: 1) IF seats are still available after Johnson students complete their enrollment period and 2) IF the instructor allows. Add/Drop Dates: Johnson Students - January 13th at 8:00am to February 4th at 4:00pm. Non-Johnson Students: January 29th at 8:00am to February 4th at 4:00pm. You may add or drop a full semester class after February 4th with permission of the faculty. A late fee of $100.00 will be charged for each add or drop transaction. If you are dropping after March 18th you will also receive a "W" on your transcript in addition to the late fees.