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AEM 4420

Course information provided by the Courses of Study 2014-2015.

Provides a framework for examining the effectiveness of marketing strategies in economies in transition and identifying the challenges and opportunities for firms in low-income economies to access industrial markets. Appraises the risk of entering markets in low-income economies and assesses the political, legal, cultural, and economic forces. Analyzes and discusses case studies of companies.

When Offered Fall.

Permission Note Enrollment limited to: seniors and graduate students.
Prerequisites/Corequisites Prerequisite: AEM 2400 and PAM 2000 or ECON 3030 or AEM 2600/AEM 2601.

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Enrollment Information
Choose one lecture and one discussion.

  •  1059AEM 4420  LEC 001

  • 3 Credits Graded

  • Prerequisite: AEM 2400, and PAM 2000, or ECON 3130 (now ECON 3030) or AEM 2600/2601. Enrollment limited to: seniors or graduate students. Course enrollment by application only - Email Carol Thomson (cmt8) if you'd like to enroll. Section 201 (Wednesday evening) is for Grad students only. Preference given to AEM Majors.

  •  3796AEM 4420  DIS 201

  •  
  • Prerequisite: AEM 2400, and PAM 2000, or ECON 3130 (now ECON 3030) or AEM 2600/2601. Enrollment limited to: seniors or graduate students. Course enrollment by application only - Email Carol Thomson (cmt8) if you'd like to enroll. Section 201 (Wednesday evening) is for Grad students only. Preference given to AEM Majors.

  •  3797AEM 4420  DIS 202

  •  
  • Prerequisite: AEM 2400, and PAM 2000, or ECON 3130 (now ECON 3030) or AEM 2600/2601. Enrollment limited to: seniors or graduate students. Course enrollment by application only - Email Carol Thomson (cmt8) if you'd like to enroll. Section 201 (Wednesday evening) is for Grad students only. Preference given to AEM Majors.

  •  3798AEM 4420  DIS 203

  •  
  • Prerequisite: AEM 2400, and PAM 2000, or ECON 3130 (now ECON 3030) or AEM 2600/2601. Enrollment limited to: seniors or graduate students. Course enrollment by application only - Email Carol Thomson (cmt8) if you'd like to enroll. Section 201 (Wednesday evening) is for Grad students only. Preference given to AEM Majors.