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Moral Suasion

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PPGPortal > Home > Concept Dictionary > K, L, M > Moral Suasion
 

Moral Suasion 

The ability to persuade others based on one's institutional prominence or authority.

(Pal. Leslie. 2006. Beyond Policy Analysis: Public Issue Management in Turbulent Times, 3rd ed. Toronto: Nelson Education, p. 182.)

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A type of information-based instrument that relies on the ability to persuade others based on one's institutional prominence or authority. 

     

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