A Teaching Topic in Strategy and Structure
Operations and Marketing Strategy
This teaching topic deals with developing strategies for optimizing operations of an organization and for marketing its outputs.
Recommended Reading (Harvard MLD-101B)
The Aravind Eye Hospital, Madurai, India: In Service for Sight (HBS case 593-098)
Process Fundamentals (HBS case 696-023)
Andreasen, A. R., & Kotler, P. (2008). Segmentation, Targeting, and Positioning. In Strategic Marketing for Nonprofit Organizations (7th ed., pp. 137-165). Upper Saddle River, NJ: Pearson Education, Inc.
Source: MLD-101B Syllabus from http://www.hks.harvard.edu/degrees/teaching-courses/course-listing/mld-101-b (accessed 23 January 2013)
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