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Negativity Bias

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PPGPortal > Home > Concept Dictionary > N, O > Negativity Bias
 

Negativity Bias 

The commonly observed cognitive tendency for more attention to be paid to negative than to positive information and for losses to be valued more highly than gains of an equivalent amount.

(Baumeister et al.; Rozin & Royzman; cited in Hood, 2007, p. 197)

 

     

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